Wednesday, October 2, 2013

Terrible Commercials. So bad, they actually work?

Think back to the last time you were watching TV and an AWFUL commercial came on. You died of laughter, wondered why on earth someone would make such a bad ad. Maybe you went online afterwards, looked it up on Youtube and posted it for your friends to see on Facebook or Twitter and mocked on how terrible it was.

There was this one commercial I cannot forget. It was for a local car dealership called "Seaport". They had a catchy tune; you know the kind that is super cliche and corny, it gets so stuck in your head that no matter how much AC/DC you may listen to, it just won't go away? The actors looked like friends of the dealership owner (they probably were) and the production value was far from being up to par.

Here you can take a look for yourself:

I apologize, now you will be singing the song in your car tomorrow morning.

It is easy to laugh at these horrendous production, but at the end of the day, aren't we talking about it right now? I have a theory that if these commercials are so awful, you actually end up remembering them, discussing them and therefore helping the original goal: passing on a message. The best form of publicity is word of mouth.

There was a silly ad back in LA for "Avocados from Mexico". My fiance and I still sing the jingle to this day any time we buy or eat avocados. And guess what, when we found the actual "Avocados from Mexico" brand of avocados at our supermarket, we had to purchase them!


So is the moral of the story: produce a really bad commercial and people will buy your product?
Does this creepy Pillsbury Toaster's Strudel ad make you want to buy more of their German inspired looking pop tarts?

Next time you see a bad commercial. Think twice before you make fun. Definitely laugh, because that is what you are supposed to do. As for the millions of dollars spent on ads for Superbowl Sunday, maybe they can learn a thing or to about  horribly-produced successful advertising.


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